Cornell University Response to “Facebook Experiment”

by DUtrzan

After several hours of furiously writing an angry e-mail Cornell University, I received a reply.

I am not necessarily satisfied by the response but the institution, at this point, is doing damage control. They recognize that their involvement in this matter was detrimental to its long-held traditions and the utmost importance placed on human rights by various national and international organizations. In the end, I do not think that this conversation is over. It is just the beginning to a public relations nightmare.

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FOR RELEASE:  June 30, 2014

Media statement on Cornell University’s role in Facebook ‘emotional contagion’ research

ITHACA, N.Y. – Cornell University Professor of Communication and Information Science Jeffrey Hancock and Jamie Guillory, a Cornell doctoral student at the time (now at University of California San Francisco) analyzed results from previously conducted research by Facebook into emotional contagion among its users. Professor Hancock and Dr. Guillory did not participate in data collection and did not have access to user data. Their work was limited to initial discussions, analyzing the research results and working with colleagues from Facebook to prepare the peer-reviewed paper “Experimental Evidence of Massive-Scale Emotional Contagion through Social Networks,” published online June 2 in Proceedings of the National Academy of Science-Social Science.

Because the research was conducted independently by Facebook and Professor Hancock had access only to results – and not to any data at any time – Cornell University’s Institutional Review Board concluded that he was not directly engaged in human research and that no review by the Cornell Human Research Protection Program was required.

Cornell University has television, ISDN and dedicated Skype/Google+ Hangout studios available for media interviews.